Social Media Advertising

How social media advertising supports an organisation’s overall digital marketing efforts. Social media occupies huge part of our daily life from entertainment to socialisation. “Social media users are now spending an average of 2 hours and 24 minutes per day multi-networking across an average of 8 social networks and messaging apps.” (Chaffey, 2020) Furthermore, social media has become one of the primary marketing channels for … Continue reading Social Media Advertising

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APPLE’S PRODUCT STRATEGIES IN MARKETING MIX

“A product is more than just a physical product with its related functional and aesthetic features. It includes accessories, installation, instruction on use, the package, perhaps a brand name, which fulfils some psychological needs and the assurance that service facilities will be available to meet the customer needs after the purchase”. Jerome McCarthy Products are tangible or intangible items including their colour, size, speed, packaging … Continue reading APPLE’S PRODUCT STRATEGIES IN MARKETING MIX

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